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Soma Autumn Collection 2026 where Rajasthan meets Provence!
Founder & Creative Director Andree Pouliot, who has spent over four decades championing hand block printing since co-founding Soma in 1984, brings her latest vision to this autumn: a collection where traditional Rajasthani butis, butas and borders of Sojati outfits meet the sun-washed palette of the French Provence — marigold, indigo, and terracotta layered in intricately carved wooden blocks.
Each piece in Loharia carries the quiet imperfection only a human hand can leave behind.
No two prints are identical. No motif is mechanically repeated.
It is this subtle variation that makes hand block printing so distinctive — a mark of craftsmanship rather than inconsistency.
As fast fashion accelerates and centuries-old block-printing traditions fade from India's villages, Loharia stands as a deliberate act of preservation — proving that heritage craft and contemporary silhouette are not opposites, but natural companions.
For generations, artisans have passed down the knowledge of carving wooden blocks, preparing fabric and creating intricate patterns by hand.
Loharia celebrates this continuing tradition while giving it a new expression for the modern wardrobe.
This Autumn, Wear a Piece of Living History
