My love for Block Printing started when I was in college. I still remember the time I got my first piece from Soma & the super soft luxurious cotton touched my heart. If you know, Jaipur heat is scorching & it saved me from that. Hand block printed, sustainable clothing is what I aim for. In the fast moving era & fast fashion Soma is an outstanding example of the classic, traditional yet modern.

 

The art of block printing has been passed from generations & the beauty of it is understated. The art of block printing brings passion and excitement into the 21st century.

Well, first things first What is block printing?

Block printing is an ancient Indian textile tradition. Cloth with block printing has been found dated back as early as 2000BC. Today this cultural tradition has been kept alive in villages through Rajasthan due to the passionate efforts of companies like Soma. Block printing provides sustainable livelihood to local families, and Soma is dedicated to keeping this traditional wisdom alive and thriving. The wood-blocks are hand carved in elaborate designs, and each color is printed with a different block to complete the motif. A high degree of skill is required for both the placement of motifs and the application of pressure. Altogether there can be as many as 16 blocks to create a 5-color design.

A set of blocks can be used to print on average 1500-2000 meters of fabric. Colors used for printing are derived from nontoxic chemical, mineral, and vegetable origin. Chemical dyes have replaced vegetable pigments to withstand present day washing and colorfast requirements. Block printed textiles reflect the touch of human hands, sensibility, and skill of the craftsmen and they represent a heritage craft that if we do not respect and protect may be lost forever. Soma joins all those people around the world who are working hard to keep these traditions alive.

 

 

Every beautiful piece is handcrafted by skilled artisans who are committed to carrying on their traditional work. Hand-curated pieces not only keep our Indian traditions alive  but are also crafted with superior quality for contemporary lifestyle around the world. Every article is a work of art & Soma has a patent on all of its designs.

Soma presents a delightful range of hand block printed products ranging from apparel to home furnishings. If you ask me , its beauty under one roof.

 

 

Stunning & lively colors, with a combination of soft fabrics, can be worn throughout the year. Every garment is mindfully created not only representing Indian tradition by skilled artisans but also a quality & classic one that would last you for years to come. When I look back at my wardrobe, it contains most of these beautiful pieces that I have collected over the years. And, they still look new aging beautifully over time.

 

 

My love for block printing grew when I learned hand printing in college, and these intricate patterns are way harder than I imagined. So many exquisite blocks are dipped into colors to make the design lively & eye appealing.

If you know me, I love everything classic and that’s what Soma’s philosophy is. Classic is timeless, and with changing trends, Soma offers pieces that you would embrace for the years to come. Soma has  Women’s Apparel & Accessories ( Scarves, Sarongs, Bags, Hats), Saris & Sleepwear. Men’s Apparel, Kid’s Apparel & Accessories, Home Furnishings ( Quilts, bedspreads, cushions, curtains, tablecloths, napkins, mats) & many more.

 

 

When it comes to Soma apparel, they offer a wide range of Dresses, Tops, Kurta, Kurtis, Stoles, Scarves, Kaftans, Sarongs & Sleepwear. It comes in a multitude of fabrics, from cotton to silk plus you would find hand sewn embellishments on scarves and wraps. Now, when it comes to styling these stylish yet fun pieces, Soma store has friendly staff to help you in choosing the right one for Rozana or special occasion. Soma garments you can wear every day, these breathable fabrics with hand printed motifs are perfect for swooning you over.

 

From Palazzo pants to fitted pants they’ll give you effortless look in no time, plus with quilted fun bags to crossbody bags, these outfits are easy to style. Stylish, airy outfits for any day, every day.Do you know, Soma has beaded accessories that are made by artisans to complete the look.

 

With the widespread of fast fashion, classic, contemporary pieces are something that Soma defines. I admire the fact that Soma preserves our culture.With the right combination of fabrics, the feel of the cotton is relaxing, plus the mix of silk gives fantastic richness.

 

 

 

Relaxed wear is something I aim for, that’s versatile enough to wear every day and any occasion too. Soma offers a variety of bottoms, and you can mix and match. Give a touch of comfort & luxurious fabrics with Soma.

 

 

Sometimes, I used to dream sipping a cup of tea in a fantastic earthenware watching the rain. This picture represents all — the local heritage to cherish with sustainable clothing.

 

 

Soft sleepwear is a dream come true with Soma. With traditional craft & colors, and do you know you could match with your matching sleep mask with Soma.

 

 

 

HOME FURNISHINGS

Soma offers a wide range of home furnishings to decorate your space, including quilts, toiletries bags, tableware, napkins, bedspreads, table covers, and more. All of these are beautifully handcrafted. These pieces are super functional.

 

Lastly, Block printing is a time-honored craft in India. Thanks to local artisans & Soma to dedicate themselves for preserving Indian heritage.
Hand printing is a complex technique, and these craftsmen do a fantastic job of making every design unique and beautiful. Join me & Soma on this journey to explore the love of Block prints.
I would like to thank Soma-Udaipur for making my visit memorable as always & stay tuned for more looks with Soma.